A no-fluff playbook and a working community for e-commerce sellers who are done paying to learn what should have been on page one. Free. Delivered as a 12-page PDF.
Traffic campaigns look cheap and never convert. Pick the wrong goal, the algorithm chases the wrong people.
Without proper events (ViewContent, AddToCart, Purchase), TikTok is flying blind — and so are you.
You think you're being precise. You're actually shrinking your audience and confusing the algorithm.
3 seconds. That's how long you have. Native beats produced — every time — for e-commerce.
Day one CPA is meaningless. Kill at day one, waste the entire test. The algorithm needs data before it can find your buyer.
Every chapter maps to one failure pattern. Read it in an afternoon. Apply it in a week. Come back to the community when something breaks.
The five patterns behind almost every burnt first-week budget — and the questions to ask before you spend a dollar.
Store readiness, ad account setup, creative readiness. The list you go through before touching Ads Manager.
Exactly how to register so TikTok's new-advertiser credit attaches to your account. Every catch spelled out.
Six objectives. Five you'll ignore. The one you'll actually pick, and why "cheaper" traffic campaigns are a trap.
The two-ad-group template to launch on day one. Why broad usually wins. What to ignore entirely.
The five rules that make the difference. Daily floors, duration floors, and why editing a live campaign kills it.
The 3-second rule. Four hook formulas that work for e-com. Format checklist that keeps you from getting skipped.
The boring, avoidable errors that separate profitable tests from expensive lessons.
The four metrics that matter. Healthy ranges. The day-7 decision framework: kill, iterate, or scale.
Your next three actions, and how the community works when you get stuck.
Drop your email, get the PDF instantly. Read it end-to-end in an hour, or skip to the chapter you need.
≈ 10 secFollow Chapters 02 and 03 to register your TikTok Ads account, install your pixel, and qualify for the $200 new-advertiser credit.
≈ 45 minPost your campaign structure to the community before you launch. Get eyes on it. Fix the obvious mistakes before you spend.
OngoingReal-time help from people testing products, launching campaigns, and figuring out what works on TikTok right now. Post your first draft. Get feedback. Ask why your CPA doubled overnight.
Join the community →Broad ad group hitting 2.1× ROAS at day 4. Interest group flat. Duplicate broad and scale?
Yes — duplicate at +20% budget. Don't touch the original. Same creative first, iterate hooks in a third group.
First 3 days of my test are ugly. CTR 0.6% across all creatives. That's a creative problem right? Not targeting?
Because if you've been in this space for more than 20 minutes, you've been sold something. Here's the honest read.
The playbook is free. The community is free. The learning is on you.